Respect on the Road

Respect on the Road

Script

Jesse: Fun fact: semi-trucks cannot stop as fast as cars. I’ll be honest. I feel like our driver education system has a major flaw in it. They don’t take the extra time to educate student drivers about how air brake systems operate and how much more of a delay there is for a big rig to slow down.

As a truck driver myself, I can say that I’m literally astounded by how many people I have seen in my short career pull right out in front of me like they have a deathwish or something.

Bottom line is, respect trucks, respect their drivers, and always give them plenty of room on the road and don’t cut them off, unless you want to risk your life and the life of anyone else in your vehicle. Because if our 105,000 pound truck smashes into your 3,000 pound car, it’s not going to be pretty.

Storyboard

Best Advertising in the Country

The once-a-year Super Bowl commercials are a thing for several reasons. Firstly, the Super Bowl is the most watched event in the United States of America. The only event in American history that had more viewers than the 2023 Super Bowl was the Apollo 11 moon landing in 1969. From a marketing standpoint of view, this is obviously going to be the best opportunity to make sure as many people see the ad as possible. Not just that, it’s also the best opportunity to make sure they are actually paying attention to it. The commercials at the Super Bowl are renowned for being powerful, emotional, funny, and unique. Therefore, some people probably watch it just for the commercials!

https://www.forbes.com/sites/prospernow/2012/02/06/the-power-of-super-bowl-advertising/?sh=a61e3472cbb5

The more emotional commercials, like the ones used as examples for this assignment, tend to show the more human side of the company. In my opinion, I would be willing to bet that most of the time this is done, it’s purely for profits and not so much for just doing the right thing given the fact that these advertising slots can cost millions of dollars for a single minute. The marketing professionals with these companies know that if they pull on your heart strings, you will be very engaged with the ad and giving it your full attention. Your brain will be storing it in memory more efficiently. Therefore, once you are fully immersed in the powerful and emotional story of the ad, you will tend to remember the brand name that is displayed at the end better.

https://youtu.be/TSJEKU9qKJI

My Motivation

Video games motivate their players with mastery all the time! I am living proof of this. Some of us grew up wanting to master sports in school. Some of us wanted to master computer and technical skills. There were also some of us that grew up addicted to video games and the only thing they were worried about mastering was the Xbox Live achievements for Assassin’s Creed II. In case you’re wondering, yes, I am referring to myself there. I was what some would call a completionist. I couldn’t just play the game and finish the storyline. I had to make sure I went through and found all of the different locations, found all of the collectibles, and completed all of the side quests. These games were intentionally designed with all of this extra content to motivate players to put all of this time into it so they could get the “achievements” as a reward. While completing some of these tasks in these games can be very daunting and repetitive at times, it would help the player get tens or hundreds of hours of gameplay out of a $60 video game which made it so much more worth the price.

Another very neat aspect of the Assassin’s Creed game series was the fact that there was so much history incorporated into it. You would travel back to ancient times and go through locations such as Italy, Egypt, Syria, and Greece. You would encounter historical characters and work alongside them during historical events as the game developers devised a way to tie your fictional game character into the event somehow.

There are many different ways people can be motivated by information, education, and mastery, but I can whole-heartedly say that the thing in my life that motivated me the most in all three of those areas was certainly the Assassin’s Creed video game franchise.

Respect & Responsibility

Those are two very strong words when it comes to the world of art and ingenuity. When it comes down to it, one of the biggest driving factors that inspires creativity is the incentive of recognition. I’m very sure that it would be completely devastating to spend countless hours, days, weeks, months, or years on a new project or piece of art, just to have someone else copy it and take all of the credit for it. I kindly ask anyone reading this to put themselves in that person’s shoes. Just imagine for a moment what that would feel like. It is absolutely inhumane if you ask me.

To be honest, I was very disrespectful and inconsiderate in the creative realm myself before taking these classes. I suppose I just hadn’t ever stopped to think about the fact that using copyrighted music in my video projects was rude, wrong, illegal, and disrespectful. I’m glad that I can see that now today and act accordingly. After all, if we don’t practice good ethics and let all responsibility go out the window, the incentive of recognition becomes compromised. With that jeopardized, the flame of inspiration may be short-lived in what could’ve or would’ve been potential new artists.