The once-a-year Super Bowl commercials are a thing for several reasons. Firstly, the Super Bowl is the most watched event in the United States of America. The only event in American history that had more viewers than the 2023 Super Bowl was the Apollo 11 moon landing in 1969. From a marketing standpoint of view, this is obviously going to be the best opportunity to make sure as many people see the ad as possible. Not just that, it’s also the best opportunity to make sure they are actually paying attention to it. The commercials at the Super Bowl are renowned for being powerful, emotional, funny, and unique. Therefore, some people probably watch it just for the commercials!
The more emotional commercials, like the ones used as examples for this assignment, tend to show the more human side of the company. In my opinion, I would be willing to bet that most of the time this is done, it’s purely for profits and not so much for just doing the right thing given the fact that these advertising slots can cost millions of dollars for a single minute. The marketing professionals with these companies know that if they pull on your heart strings, you will be very engaged with the ad and giving it your full attention. Your brain will be storing it in memory more efficiently. Therefore, once you are fully immersed in the powerful and emotional story of the ad, you will tend to remember the brand name that is displayed at the end better.