Script
Jesse: It’s a good idea to wear safety glasses when you do this. (As he is not actually wearing any.)
*Gets wood chips in his eyes*
Jesse: Aaaaaagggghhh!!!!
Safety First!
There is Hope
My Flow
Beloved Memories
Scavenger Hunt Videos #9-16 Storyboards
Respect on the Road
Script
Jesse: Fun fact: semi-trucks cannot stop as fast as cars. I’ll be honest. I feel like our driver education system has a major flaw in it. They don’t take the extra time to educate student drivers about how air brake systems operate and how much more of a delay there is for a big rig to slow down.
As a truck driver myself, I can say that I’m literally astounded by how many people I have seen in my short career pull right out in front of me like they have a deathwish or something.
Bottom line is, respect trucks, respect their drivers, and always give them plenty of room on the road and don’t cut them off, unless you want to risk your life and the life of anyone else in your vehicle. Because if our 105,000 pound truck smashes into your 3,000 pound car, it’s not going to be pretty.
Storyboard
Best Advertising in the Country
The once-a-year Super Bowl commercials are a thing for several reasons. Firstly, the Super Bowl is the most watched event in the United States of America. The only event in American history that had more viewers than the 2023 Super Bowl was the Apollo 11 moon landing in 1969. From a marketing standpoint of view, this is obviously going to be the best opportunity to make sure as many people see the ad as possible. Not just that, it’s also the best opportunity to make sure they are actually paying attention to it. The commercials at the Super Bowl are renowned for being powerful, emotional, funny, and unique. Therefore, some people probably watch it just for the commercials!
The more emotional commercials, like the ones used as examples for this assignment, tend to show the more human side of the company. In my opinion, I would be willing to bet that most of the time this is done, it’s purely for profits and not so much for just doing the right thing given the fact that these advertising slots can cost millions of dollars for a single minute. The marketing professionals with these companies know that if they pull on your heart strings, you will be very engaged with the ad and giving it your full attention. Your brain will be storing it in memory more efficiently. Therefore, once you are fully immersed in the powerful and emotional story of the ad, you will tend to remember the brand name that is displayed at the end better.
Respect & Responsibility
Those are two very strong words when it comes to the world of art and ingenuity. When it comes down to it, one of the biggest driving factors that inspires creativity is the incentive of recognition. I’m very sure that it would be completely devastating to spend countless hours, days, weeks, months, or years on a new project or piece of art, just to have someone else copy it and take all of the credit for it. I kindly ask anyone reading this to put themselves in that person’s shoes. Just imagine for a moment what that would feel like. It is absolutely inhumane if you ask me.
To be honest, I was very disrespectful and inconsiderate in the creative realm myself before taking these classes. I suppose I just hadn’t ever stopped to think about the fact that using copyrighted music in my video projects was rude, wrong, illegal, and disrespectful. I’m glad that I can see that now today and act accordingly. After all, if we don’t practice good ethics and let all responsibility go out the window, the incentive of recognition becomes compromised. With that jeopardized, the flame of inspiration may be short-lived in what could’ve or would’ve been potential new artists.
Proposal – The 4PA Story
THE 4PA STORY
(May come up with better title later)
A ten minute documentary that introduces the founder of 4PA, Joe DeScala, tells his story, explains what 4PA is all about, the impact it has had on the community, and goes over how to join the effort and contribute to the cause.
JESSE SEWARD
WRITING, FILMING, EDITING, INTERVIEWING
Statement
Port Angeles is a beautiful area. If we all pitch in and work together, we can ensure that it stays that way.
Background & Need
The Port Angeles local non-profit organization, 4PA, has been around for a bit now. Their goal: to clean up the trash and other items left behind in places where the unsheltered have set up camp. They also want to help these unsheltered individuals gain access to basic services and eventually housing to get them out of that situation in the first place. However, I believe a lot of residents of the area still might not be very familiar with what is how and how it operates. I truly believe it is a much needed asset to the local community and I can only hope that my documentary production can be used to inform, educate, and inspire others to volunteer and/or donate to the cause. Port Angeles needs this. This town has changed so much since I was a child. It’s time to make Port Angeles the clean and safe town we know it can be.
Approach, Form, & Style
This short documentary will be composed of a few different pieces and perspectives. First, we will hear Joe DeScala’s story. We will hear what inspired him to start this all in the first place. We will also hear from him about what all it entails and what it takes to keep this thing moving. Then we will hear from other board members, employees, and/or volunteers. I hope to be able to interview volunteers and donors and hear from them about how rewarding those things can be. Lastly, if I am able to find a willing subject, I would really like to hear from an individual that they have helped find housing and other services. A 4PA success story if you will. I’m hoping I could get their perspective as well. I hope that 4PA will be able to use my production to promote themselves and inspire others to join, volunteer, and/or donate to the cause.
Shooting Schedule
May 8-19, 2023
Concept, development, and writing
May 20-21, 2023
Filming in Port Angeles:
Interview with Joe DeScala
Interview with 1 other board member
Interview with employee
Interview with donor(s)
May 26, 2023
Rough Cuts
June 3-4, 2023
Filming in Port Angeles:
Interview with volunteer(s)
Film the cleanup process at job-site
June 5, 2023
Rough Cuts
June 5, 2023 – June 16, 2023
Editing
June 8, 2023
Submission of First Edit
June 11, 2023
Submission of Second Edit
June 16, 2023
Submission of Final Video
Budget
Hourly Rate…………………………………….$60
6 hours total filming…………………..…….$360
15 hours total editing……………………….$900
1 hour travel time…………………………….$60
4 hours concept & development………$240
Total hourly charges…………………………$1620
Miscellaneous Expenses
Lapel Mic and cord………………………..$15
Total Film Budget…………………….$1635
Audience, Marketing, & Distribution
Upon completion of the video, I plan to share it to my personal social media accounts and give a copy to 4PA so that they can distribute it in the manner they choose. I hope to create a product that they wish to post on their own social media accounts. I believe it will be a useful marketing tool for them.
Biography
Jesse Seward is a lifelong resident of the Port Angeles area. He has had a passion for video production and multimedia in general since he was in middle school. He is also a current student in Peninsula College’s Multimedia Communications Program. He works for the local company, Hermann Brothers Logging & Construction and handles all of their digital media products as well.
Miscellaneous
Release forms will be required for all individuals shown in the film.
PREPARED BY:
Jesse Seward
Proposal – A Local Success Story
THE HERMANN BROTHERS
A Local Success Story
A five minute documentary that covers the history of the Hermann Brothers and their Port Angeles company.
JESSE SEWARD
WRITING, FILMING, EDITING, INTERVIEWING
Statement
Hermann Brothers is one of the biggest, most successful companies on the Olympic Peninsula. Let’s find out why.
Background & Need
The Hermanns started out as chicken farmers 70 years ago. Today they own a fleet of 140 commercial vehicles. The company has grown exponentially in the last several years. Producing a documentary about that will give them the opportunity to tell their story and explain what they did to accomplish that. This may also be used as a marketing tool to appeal to local residents that hold commercial driver licenses and inspire them to apply with Hermann Brothers for a driving position.
Approach, Form, & Style
This video will mostly consist of old photographs, old video footage, interviews, and narration. An interview with Bill Hermann will tell most of the story.
Shooting Schedule
May 8-19, 2023
Concept, development, and writing
May 25-26, 2023
Filming in Port Angeles:
Interview with Bill Hermann
Interview with Mike Hermann (possibly?)
Interview with Fred Hermann
May 27, 2023
Rough Cuts
May 29 – June 2, 2023
Filming in Port Angeles:
Filming at the Hermann Family Farm
Filming at the Hermann Brothers Yard
Filming at the truck shop
Filming at the wood chipping plant
Filming of the trucks on the road
June 5, 2023
Rough Cuts
June 5, 2023 – June 16, 2023
Editing
June 8, 2023
Submission of First Edit
June 11, 2023
Submission of Second Edit
June 16, 2023
Submission of Final Video
Budget
Hourly Rate…………………………………….$60
4 hours total filming…………………..…….$240
8 hours total editing……………………….$400
2 hour travel time…………………………….$120
3 hours concept & development………$180
Total hourly charges…………………………$1000
Miscellaneous Expenses
Lapel Mic and cord………………………..$15
Total Film Budget…………………….$1015
Audience, Marketing, & Distribution
Upon completion of the video, I plan to share it to both my own personal social media accounts and the company’s social media accounts. I will more than likely post it on the company website as well.
Biography
Jesse Seward is a lifelong resident of the Port Angeles area. He has had a passion for video production and multimedia in general since he was in middle school. He is also a current student in Peninsula College’s Multimedia Communications Program. He works for the local company, Hermann Brothers Logging & Construction and handles all of their digital media products as well.
Miscellaneous
Release forms will be required for all individuals shown in the film.
PREPARED BY:
Jesse Seward