As the person who currently represents the company of Hermann Brothers, I feel that I have already begun attempting to engage with the trucking industry community, not only on a local level, but on a regional level as well. I have only been doing so for a couple years, and I don’t get as much time every week to focus on it as I would like, so I feel I still have a long ways to go in this department. Hence, why I am taking this course!
I can’t say that I have built some good, solid, online relationships with partnering companies yet, but if I were, which I do plan on doing, then it would be with companies such as Kenworth, Freightliner, Peterbilt, Love’s, Pilot, and Flying J. The first three are semi-truck manufacturers. They have repair shops and driver lounges all over the country. Having a good online relationship with them could lead to some positive PR and assisted advertising on their part at their locations. The same thing goes for the other three I named off. However, these are truck stops. These are also all over the country and truck drivers stop at them all the time. If I fostered positive relationships with these big name truck stops online, and engaged with them online, these drivers who are their loyal customers might start seeing the Hermann Brothers name pop up and be attracted to it.
