Hermann Brothers ROI
As the manager of the social media accounts for the company, Hermann Brothers Logging & Construction, I have a major goal in mind. That goal is to market the company to the truck driver community, both in the surrounding local area, and the regional area of the Greater Pacific Northwest. I market the company to them in the hopes of making the company seem appealing to them so that they apply to become a driver with us. That is our return on investment. The acquisition of new, safe, decent commercial drivers.
I would say that I would measure the company’s return on investment by taking the amount of capital I have spent on our different methods and platforms of advertising and divide that by the number of drivers who apply with the company because they heard about it through one of those methods or platforms. If I wanted to refine those results even further, I could do this just for a certain time period, maybe like over a 30-day period. I could also remove new drivers who don’t stay with the company for a certain amount of time to find results that are more focused on drivers that are actually going to stay with the company for an extended period of time. I would then take the amount of profit available and compare that to the cost of finding the drivers to see if it is worth continuing to do it this way. However, seeing profit numbers is above my paygrade and not information that is available to me, so I will leave that part of the equation up to someone higher up than myself.