It’s no secret that people tend to process information that is in story form better than information that isn’t. This is for several reasons. One, we tend to be able to retain and remember the information better. Reading something in story form typically will make it seem more significant and interesting to the reader, therefore, causing them to better remember. Something else the story form does, is help viewers relate to the character, share perspectives, and empathize with them. This makes it more personal to us.
Another appealing aspect to information told in story form is it isn’t just an assortment of random facts. It is a series of events that demonstrate cause and effect. Whenever someone reads something or watches something, they are more than likely trying to seek out the story being told within it. Story telling can be used for all sorts of multimedia tactics. It is employed in marketing and advertising all the time. In fact, I would say that if your ad or marketing strategy doesn’t somehow involve telling a story about a problem and how your product or service can solve that problem for the consumer, then it probably isn’t going to be very effective!
https://www.health.org.uk/newsletter-feature/power-of-storytelling
