Respect on the Road

Posted on by jesse
Respect on the Road

Script

Jesse: Fun fact: semi-trucks cannot stop as fast as cars. I’ll be honest. I feel like our driver education system has a major flaw in it. They don’t take the extra time to educate student drivers about how air brake systems operate and how much more of a delay there is for a big rig to slow down.

As a truck driver myself, I can say that I’m literally astounded by how many people I have seen in my short career pull right out in front of me like they have a deathwish or something.

Bottom line is, respect trucks, respect their drivers, and always give them plenty of room on the road and don’t cut them off, unless you want to risk your life and the life of anyone else in your vehicle. Because if our 105,000 pound truck smashes into your 3,000 pound car, it’s not going to be pretty.

Storyboard

Best Advertising in the Country

Posted on by jesse

The once-a-year Super Bowl commercials are a thing for several reasons. Firstly, the Super Bowl is the most watched event in the United States of America. The only event in American history that had more viewers than the 2023 Super Bowl was the Apollo 11 moon landing in 1969. From a marketing standpoint of view, this is obviously going to be the best opportunity to make sure as many people see the ad as possible. Not just that, it’s also the best opportunity to make sure they are actually paying attention to it. The commercials at the Super Bowl are renowned for being powerful, emotional, funny, and unique. Therefore, some people probably watch it just for the commercials!

https://www.forbes.com/sites/prospernow/2012/02/06/the-power-of-super-bowl-advertising/?sh=a61e3472cbb5

The more emotional commercials, like the ones used as examples for this assignment, tend to show the more human side of the company. In my opinion, I would be willing to bet that most of the time this is done, it’s purely for profits and not so much for just doing the right thing given the fact that these advertising slots can cost millions of dollars for a single minute. The marketing professionals with these companies know that if they pull on your heart strings, you will be very engaged with the ad and giving it your full attention. Your brain will be storing it in memory more efficiently. Therefore, once you are fully immersed in the powerful and emotional story of the ad, you will tend to remember the brand name that is displayed at the end better.

https://youtu.be/TSJEKU9qKJI