Marketing Me!

It’s that time of the year again! It is time for the 10th Annual Moving Pictures Film Festival at Peninsula College. I submitted a few videos to the film festival last year. However, this year has been a little different. I have been extremely busy for most of the quarter and feel like I have been somewhat rushed to get my work done so I don’t quite feel that I’ve really been able to put my all into much. The one project that I really am putting my all into isn’t done yet either. That would be my documentary about the local non-profit, 4PA. I did throw together a quick trailer for it though! I will be submitting the trailer to the festival this year at least. I will certainly submit the final product to the film festival next year for sure. Like most creators, I’m probably just being a little too overcritical of myself and my work.

I have also had the honor of producing the film festival this year by putting all of the videos together into one video file. I’m also hoping that I will be available the night of the festival so that I can actually attend it. Sounds like I missed out last year when it was discovered that my friend who starred in a lot of my work was apparently already famous.

I will be very proud of my 4PA documentary once it is done and will market it heavily. You can count on that. I will also make sure I market the film festival on social media by sharing online posts.

Immersive Engagement Proposal

1. Premise and Purpose

The premise of my project will consist of the development of two different objects to be placed in the SL world. One will be a monitor that shows the video editing process in Adobe Premiere Pro and another will be a handheld holo-projector that displays either a rotating college degree or an open book. The fundamental purpose of these items is to drive students find interest in the video production and as a call to action to inspire them to attend Peninsula College.

2. Audience and Market

The intended user would be a potential new student at Peninsula College. We hope to use our digital environment on the Hero’s Journey to entice them to become students here. This audience would probably enjoy something that is interesting, comedic, and technological. We will have plenty of competition, however. There are plenty of other schools, organizations, and companies that have established a strong presence in the virtual world.

3. Medium, Platform, and Genre

We will be using the platform Second Life to develop and place these items. This platform consists of a virtual world where users can fully customize their avatars, purchase and rent property, and even get a job. It is a third-person virtual experience.

4. Narrative and Gaming Elements

There are narrative elements contained in this project. The Hero’s Journey is a completely narrative concept. It is the basis for most stories told and has been for a very long time. I hope to be very encouraging and inspirational in my approach when creating these items. There are some gaming elements already on the Hero’s Journey pathway, however, mine will be more interactive and persuasive. I can’t think of a win or lose scenario with my objects, other than a win when persuading someone to attend Peninsula College.

5. User’s Role and Point of View (POV)

The user will take on the role of an aspiring student on this pathway. They will be looking for direction in their life, in their education, and in their own personal Hero’s Journey. Therefore, ultimately they will be taking on the role of the “hero”.

6. Characters

The nonplayer characters consist mostly of animals from what I have seen. I did read something about a parrot that helps you on the journey but I don’t believe I actually encountered him. I have seen other birds, wolves, and whales. They make the virtual environment feel more welcoming and attractive. They also give it a more lively presence which will entice users to explore deeper into it.

7. Structure and Interface

The starting point of the user’s experience will be Step 0 of the Hero’s Journey. This is the beginning of the path and the user is welcomed with some free gifts and information here. They will then progress through the twelve steps of the Hero’s Journey and then proceed onto the Pathway Café where they can see the different guided educational pathways. They will be able to stay on task and know they are going in the right direction because of the signs that have been placed.

8. Storyworld and Sub-settings

Our world appears to be on an island paradise that sees all different seasons and climates in the different regions of the island. These resemble the different obstacles we encounter when we are on our own personal Hero’s journey.

9. User Engagement

The storytelling aspect of the experience is what will keep the user engaged. They will want to make it to the end to feel the sense of accomplishment that comes along with completing any type of interactive story element. By the end of this experience, the user will have hopefully made it to the end of the pathway, decided what area of study they are wanting to focus on, and chosen to enroll at Peninsula College to do so.

10. Overall Look and Sound

For the monitor at the video editing station, I will be using videos. 2 different videos, one for each monitor. One will be of the editing workspace in Premiere Pro, while the other will be of the program monitor. As far as the holo-projector object goes, I will use an image of the text book or college degree and try to build a 3D element out of it.

11. Interactive Scavenger Hunt

I would like to make it so if the user finds my holo-projector, not only will it turn on and display the rotating object, but it will also transport them to my bubble. Using the holo-projector again will transport them back to the hero’s pathway. (Not sure if this is doable or not, but I like the idea of it.)

12. Marketing of the Hero’s Journey

The project could be marketed through the college’s website, Facebook, LinkedIn, Instagram, and even Second Life itself. I feel that at this stage it wouldn’t hurt to have mentorship, but I think the further along it comes and the more developed it becomes, the more autonomous while convenient to use it will become.

Mood Boards

Editing workstation
Handheld holo-projector