Proposal Comparison

I have read through several other immersive engagement proposals and looked for connections and similarities between them and my own. I appreciate the symbolic value of the objects that Kathryn wishes to create. I feel that the reward of her gold star at the end of the hero’s quest is very comparable to my holo-projector that will display a college diploma on it.

On the other hand, Danielle’s drawing tablet item compares more to my video editing workstation I wish to place in the world. I am also hoping that this object can help them consider if it is something they would be interested in learning more about at Peninsula College. Adobe Premiere Pro can be a pretty intimidating application from first glance, but it looks sleek. I’m hoping that potential new students seeing editing taking place using the software on the virtual workstation will inspire them to look into it more.

I also drew a connection between my holo-projector item and James’ map scroll. These items share something in common. They will be handheld items that can be picked up by the users’ avatars and interacted with. I am a little intimidated by attempting to create these objects given my lack of experience with 3D design and Second Life, but am more than willing to give it a shot!

Immersive Engagement Proposal

1. Premise and Purpose

The premise of my project will consist of the development of two different objects to be placed in the SL world. One will be a monitor that shows the video editing process in Adobe Premiere Pro and another will be a handheld holo-projector that displays either a rotating college degree or an open book. The fundamental purpose of these items is to drive students find interest in the video production and as a call to action to inspire them to attend Peninsula College.

2. Audience and Market

The intended user would be a potential new student at Peninsula College. We hope to use our digital environment on the Hero’s Journey to entice them to become students here. This audience would probably enjoy something that is interesting, comedic, and technological. We will have plenty of competition, however. There are plenty of other schools, organizations, and companies that have established a strong presence in the virtual world.

3. Medium, Platform, and Genre

We will be using the platform Second Life to develop and place these items. This platform consists of a virtual world where users can fully customize their avatars, purchase and rent property, and even get a job. It is a third-person virtual experience.

4. Narrative and Gaming Elements

There are narrative elements contained in this project. The Hero’s Journey is a completely narrative concept. It is the basis for most stories told and has been for a very long time. I hope to be very encouraging and inspirational in my approach when creating these items. There are some gaming elements already on the Hero’s Journey pathway, however, mine will be more interactive and persuasive. I can’t think of a win or lose scenario with my objects, other than a win when persuading someone to attend Peninsula College.

5. User’s Role and Point of View (POV)

The user will take on the role of an aspiring student on this pathway. They will be looking for direction in their life, in their education, and in their own personal Hero’s Journey. Therefore, ultimately they will be taking on the role of the “hero”.

6. Characters

The nonplayer characters consist mostly of animals from what I have seen. I did read something about a parrot that helps you on the journey but I don’t believe I actually encountered him. I have seen other birds, wolves, and whales. They make the virtual environment feel more welcoming and attractive. They also give it a more lively presence which will entice users to explore deeper into it.

7. Structure and Interface

The starting point of the user’s experience will be Step 0 of the Hero’s Journey. This is the beginning of the path and the user is welcomed with some free gifts and information here. They will then progress through the twelve steps of the Hero’s Journey and then proceed onto the Pathway Café where they can see the different guided educational pathways. They will be able to stay on task and know they are going in the right direction because of the signs that have been placed.

8. Storyworld and Sub-settings

Our world appears to be on an island paradise that sees all different seasons and climates in the different regions of the island. These resemble the different obstacles we encounter when we are on our own personal Hero’s journey.

9. User Engagement

The storytelling aspect of the experience is what will keep the user engaged. They will want to make it to the end to feel the sense of accomplishment that comes along with completing any type of interactive story element. By the end of this experience, the user will have hopefully made it to the end of the pathway, decided what area of study they are wanting to focus on, and chosen to enroll at Peninsula College to do so.

10. Overall Look and Sound

For the monitor at the video editing station, I will be using videos. 2 different videos, one for each monitor. One will be of the editing workspace in Premiere Pro, while the other will be of the program monitor. As far as the holo-projector object goes, I will use an image of the text book or college degree and try to build a 3D element out of it.

11. Interactive Scavenger Hunt

I would like to make it so if the user finds my holo-projector, not only will it turn on and display the rotating object, but it will also transport them to my bubble. Using the holo-projector again will transport them back to the hero’s pathway. (Not sure if this is doable or not, but I like the idea of it.)

12. Marketing of the Hero’s Journey

The project could be marketed through the college’s website, Facebook, LinkedIn, Instagram, and even Second Life itself. I feel that at this stage it wouldn’t hurt to have mentorship, but I think the further along it comes and the more developed it becomes, the more autonomous while convenient to use it will become.

Mood Boards

Editing workstation
Handheld holo-projector

Proposal – A Local Success Story

THE HERMANN BROTHERS

A Local Success Story

A five minute documentary that covers the history of the Hermann Brothers and their Port Angeles company.

JESSE SEWARD

WRITING, FILMING, EDITING, INTERVIEWING

Statement

Hermann Brothers is one of the biggest, most successful companies on the Olympic Peninsula. Let’s find out why.

Background & Need

The Hermanns started out as chicken farmers 70 years ago. Today they own a fleet of 140 commercial vehicles. The company has grown exponentially in the last several years. Producing a documentary about that will give them the opportunity to tell their story and explain what they did to accomplish that. This may also be used as a marketing tool to appeal to local residents that hold commercial driver licenses and inspire them to apply with Hermann Brothers for a driving position.

Approach, Form, & Style

This video will mostly consist of old photographs, old video footage, interviews, and narration. An interview with Bill Hermann will tell most of the story.

Shooting Schedule

May 8-19, 2023

Concept, development, and writing

May 25-26, 2023

Filming in Port Angeles:

Interview with Bill Hermann

Interview with Mike Hermann (possibly?)

Interview with Fred Hermann

May 27, 2023

Rough Cuts

May 29 – June 2, 2023

Filming in Port Angeles:

Filming at the Hermann Family Farm

Filming at the Hermann Brothers Yard

Filming at the truck shop

Filming at the wood chipping plant

Filming of the trucks on the road

June 5, 2023

Rough Cuts

June 5, 2023 – June 16, 2023

Editing

June 8, 2023

Submission of First Edit

June 11, 2023

Submission of Second Edit

June 16, 2023

Submission of Final Video

Budget

Hourly Rate…………………………………….$60

4 hours total filming…………………..…….$240

8 hours total editing……………………….$400

2 hour travel time…………………………….$120

3 hours concept & development………$180

Total hourly charges…………………………$1000

Miscellaneous Expenses

Lapel Mic and cord………………………..$15

Total Film Budget…………………….$1015

Audience, Marketing, & Distribution

Upon completion of the video, I plan to share it to both my own personal social media accounts and the company’s social media accounts. I will more than likely post it on the company website as well.

Biography

Jesse Seward is a lifelong resident of the Port Angeles area. He has had a passion for video production and multimedia in general since he was in middle school. He is also a current student in Peninsula College’s Multimedia Communications Program. He works for the local company, Hermann Brothers Logging & Construction and handles all of their digital media products as well.

Miscellaneous

Release forms will be required for all individuals shown in the film.

PREPARED BY:

Jesse Seward